Tuesday, 8 July 2014


Lion of Leisure is a design studio based in Antwerp, Belgium, with a mission to create a children's clothing brand that is unique, has humour and will inspire kids.
Matthew and Saskia have been designing children's wear for the last 15-20 years, for different brands.
"We'd been designing for others for so long. All we wanted was do things our own way, no matter what the fashion-industry 'rules' seem to be :

* we don't do seasons : why would a great T-shirt in March not be great T-shirt in August? 
* we don't dictate whether a product is for boys or girls : we make prints & products for KIDS and let them decided for themselves which ones they like best  
* we don't do mass-production on the other side of the world : we get our own hands dirty, by handling every single T-shirt ourselves. The printing, the labelling, the packing, the toys-making is all done by us, one by one, in a way that "is not harmful to you, to us or to the environment". And that wasn't really a choice we made, it just turned out to be the 'natural' way we work when we finally got to do our own thing."

Handprinted in water-based biodegradable inks, on gorgeous organic cotton, these tee's, bags and soft toys are not only awesome looking but kind to nature, kind to kids delicate skin and kind to the people who make them. All tee's also come to you in a super cute reusable cotton bag.
Mr C uses him for his lego.
As you already know if you steadily read my blog, organic and fair production is very close to my heart. I think buying organic and ethical children's clothing is a beautiful way to do better with regards to the earth and the people in it. And these tee's are so soft and so beautiful: Mr C will be living in these all summer long. (Oh summer, please come this way fast!!)


You can get Lion Of Leisure in Australia at alfiewild.com

Lion of Leisure is a small, independent kids clothing brand, owned by designers Matthew Grove (UK) & Saskia Solberg (NL). Each apparel product we produce is carefully and lovingly printed by hand and constructed from 100% Organic cotton, as certified by The Global Organic Textile Standard (GOTS). That means no chemicals or pesticides were used in the growing of the cotton.All graphics printed on our garments are printed with biodegradable water based inks that are not harmful to you, to us or to the environment. Each T-shirt is packaged in a re-usable, 100% pure cotton bag. We make garments that look and feel special with a graphic identity inspired by our own detailed, whimsical animal illustrations with a humorous twist. Although Lion of Leisure has a strong ethical point of view, buying our product will not save the world from destruction, but its creation will not have contributed significantly to it either. We want you to feel good about our products and to feel safe giving it to your child.

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