Tuesday, 24 June 2014


I love denim. I always have. But when I became a mom I found it really hard to find denim I wanted my kids to wear: I cannot stand pink stitching or little embroidered flowers and hearts. I understand this applies to a lot of people, I just cannot bare it myself.
I ended up on a quest to find the perfect jeans for my son, and I have found, tried and tested a few really cool brands that make awesome denim.
But then I found IDD and my quest is hereby over!

It is love.

I dig denim makes my kids able to move so freely, as the composition of cotton, polyester and elastane makes them super durable and strong, yet so soft and just the perfect amount of stretchy.
I wish you could actually feel this denim through my pictures so that you would know that you have found your perfect denim too, but I can't. All I can tell you is that when they arrived, I went "OMG" Followed by a sigh of immense relief that I had finally found, the perfect denim jeans.
My Mr C proclaimed it all as his, yes, even the dress, and decided to try on right away. (He does that now when a parcel arrives)
When he had put on his pants and shirt, I actually giggled as he looked SO fresh!
So scandinavian. So cool.

Aside from their denim jeans, they make denim skirts, shirts and jackets, cotton dresses and tee's and tanks, knits and accessories.
I am absolutely in love!
Perfect perfect collection.
The fit, the comfort, the cut, it's all so so good.


Mr C is wearing light Newark denim jeans and bastian tank.
Miss W is wearing Arizona blue jeans, and white Dila singlet 

Check out the whole SS14 Collection HERE
If you ever have any questions about idd, feel free to ask me and I will try to help as best as I can.
///The kids are wearing MAA Shoes in this shoot. You can read more about MAA here: free and wild child blogpost///


”I have always loved jeans. Everything from the character of the fabric to how it can be shaped and adapted according to style and taste. Denim is timeless, easy to wear and practical. With my brand I want to give children and women what I love – personal clothing that are made to feel comfortable in. It’s simple, I dig denim.”– Hanna Clavegård
I dig denim is a Gothenburg based denim brand for kids between 2-15 years founded in 2009 by designer Hanna Clavegård. In autumn 2012 a women line was added – I dig denim women. As of today, I dig denim is represented in 15 countries worldwide, selling in 80 carefully selected stores.Our belief is that what you wear reflects your personality and we think it’s important that you feel comfortable in your clothes. Therefore, we have carefully considered every detail and our collections for kids and women are characterised by good quality, perfect fit, and unique washes.The inspiration comes from the wild elements of the Swedish west coast – the sea, rocks and open skies – which are ever present and reflected in the colour schemes and fadings of the fabric. The collections are based on denim and completed with pieces in soft fabrics and shapes. Each I dig denim piece is characterised by a strong sense of style, with a clearly relaxed and carefree expression.I dig denim stands for a natural yet cool look.

View our latest collection

View our retailers: Kids | Woman

To read about their production and code of conduct, press HERE :)

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