Friday, 28 March 2014

MINI RODINI: An iconic swedish children's clothes brand

I wanted to make an introduction to this brand and not just go with seasons ~for now.

Mini Rodini is a swedish brand made from sustainable organic cotton in Turkey.
They always have beautiful, fun and quirky prints and they always keep certain products but change the details.
MR has definitely grown bigger the past 2 years and I personally reckon it is because quality cannot be faked: they have superior chemical free soft cotton and the prints just dont fade! Wash after wash; perfect! Now how is that for getting your money's worth?

SS14 mini zoologist 

Previous seasons from 2010-2014

Find more past season details at their pinterest: 

In their own "about" section you can read the following:

Mini Rodini was founded in 2005 by the Swedish illustrator Cassandra Rhodin as a tribute to all children. Mini Rodini wants to make it both easy and exciting for parents to buy better products for their kids in regards to design, but more importantly the environmental and ethical aspects.
With sustainability and quality in focus, Mini Rodini creates clothes that modern and conscientious parents want to dress their kids in, and that kids love to wear.
Mini Rodini is one of Scandinavia’s fastest growing children’s wear brands. Selling in some of the most prestigious department stores and independent shops world-wide, from Harvey Nichols in Kuwait, Selfridges in London and Little Fashion Gallery in Paris. As of now, Mini Rodini is represented in over 400 selected locations aside from the three fully owned stores and the successful web channel.

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